Lisa Lorentson

Lisa has built her business on the foundation of personalized customer service, innovative marketing techniques, and expert community knowledge.  As a long time Los Angeles resident, particularly on the eastside, she has a deep understanding of the area, enabling her to provide custom, in-depth analysis of the local market, supported by Coldwell Banker Realty's cutting-edge technologies and expansive network.  Lisa's buyers are well informed about property and pricing trends, along with the detailed amenities of any given location. For sellers, she sets herself apart by leveraging extensive resources to achieve optimum marketing for your property.  High-end photography, hands-on staging, and high-impact marketing exposure are all included when working with Lisa.   These tools, along with her dedication and enthusiasm, ensure that sellers attract qualified buyers and that buyers land the home of their dreams.   

Her marketing strategy, community expertise, and personalized customer service have earned her many accolades, most recently the Coldwell Banker Sterling Society designation, reserved for few in the industry.  Her acknowledgments and testimonials reflect the time and effort she puts into each relationship and every transaction. 

She is committed to understanding her clients' needs. Her attention to detail and her hard work ethic ensures the expectations of her clients are addressed in a timely, trusting, and ethical manner. She utilizes her keen negotiating skills to facilitate smooth and successful transactions, ensuring her clients have her undivided attention throughout the process.

Lisa understands the intangible benefits of living in Los Angeles with its unmatched culture and diversity.  She supports many local charities and sits on the boards of the Mt. Washington Homeowners Alliance, Friends of Mount Washington School, and the Garibaldina M.B. Society.  She volunteers with the Arroyo Seco Neighborhood Council, the Pasadena Humane Society, and facilitates "Map Your Neighborhood" training for the American Red Cross throughout NELA and the San Gabriel Valley. She understands values and the importance of community.  Her commitment to the community, paired with her sincere desire to help others, makes her known as an agent who is dedicated to making a positive impact on her clients' lives. 

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